According to the latest information available, it has been indicated that UPL Limited, a crop protection and seed company and Amira Nature Foods, manufacturer of branded specialty rice, including basmati and other food products, have created a strategic alliance to build a productive rice value chain in India and other parts of the world as well. It has been revealed that the company was established in 1969 and the UPL produces rice seeds in India and is engaged in developing and marketing innovative rice crop solutions in India and as well as in other parts of the world. Further, the UPL is also represented by its flagship company, RiceCo which develops rice technologies for farmers in the United States, South America, Asia and Africa. Moreover, Advanta BSE 0.00 % Seeds, a division of UPL, is also engaged in production and marketing of hybrid rice seeds in India for more than 10 years.
Furthermore, in this matter, it has been explained that UPL is engaging rice farmers through its digital advisory services company, "Adarsh Kisan Services" which provides regular agronomic support to farmers while UPL provides farm services that include custom application of crop protection solutions including post-harvest applications. As the company founded in 1915, Amira has evolved into a leading global provider of branded packaged specialty rice, including Basmati and other food products, with sales across five continents around the world. As per sources, it has also been reported that Amira primarily sells basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. In addition, Amira also sells its products through a broad distribution network in both developed and in the emerging market.