According to sources, the government of Tanzania is planning to collaborate with the Tanzania Private Sector Foundation (TPSF) to strengthen marketing and branding of the Tanzanian rice in order to increase competitiveness in the East African Community (EAC) market. On disclosing in one seminar organized by the TPSF and the Trade Mark East Africa (TMEA) that in order to promote intra-regional trade in rice and other cereals, the country’s Permanent Secretary of the Ministry of EAC observed that the collaboration is aimed to encourage locals to pack and brand their rice more efficiently.
Further-more, it was informed that the private sector has been doing a great job in research to look into the challenges faced during rice production. These challenges will be effectively addressed in a collaborative way so as to make our people enjoy the rice market in the region. It was also noted that a strong rice value chain is needed to promote rice exports more efficiently. It was underlined that due to poor marketing facilities, Tanzania could not take advantage of the rice export sector.
In this context, the Chairman of the TPSF emphasized the need for a strong rice association to take important decisions related to imports and exports as well as to focus on the product aggregation, processing and marketing aspects. Through these means, the Tanzanian rice may be recognized as one of the unique product in the international markets.
In addition, it was also stressed that the Tanzania is the largest rice producer in East Africa as per the government data. The country’s annual rice production has been reported to be almost doubled between 2001 and 2012 due to expanded cultivation. Currently, Tanzania’s average annual rice production is about 1.35 million tons. As per report revealed by the USDA estimates that the Tanzania is to produce around 1.386 million tons of rice, basis milled, and to import around 200,000 tons in (June 2014 – May 2015) to meet an annual consumption demand of around 1.556 million tons. Tanzania is also expected to export around 30,000 tons in MY 2015-16.