According to the sources, it has been reported that the Kellogg program has promoted sustainable rice cultivation in Spain. In fact, it is thanks to the Origins of the program, which has allowed rice fields to involve in the Delta del Ebro to improve their performance by 19% in 2015, as compared to the average of the region, as stated by the company in a statement. Further, the multinational has spent decades using Rice (@ ZR0Y.160) (ZRR0Y.160) produced in Spain as raw material for the production of breakfast cereals, including Cocoa Krispies and Special K, which are produced at the plant in Valls (Tarragona), from which they are exported to over 20 countries.
Furthermore, in this regard, the Origins program aims to optimize resources, improve profitability and reduce the environmental impact of rice crops, helping farmers to use the best agricultural practices in rice fields, combining their interests with those of their environment. Moreover, KELLOGG (K.NY) also explained that the challenge for farmers in the Ebro Delta region is that productivity per hectare can sometimes be up to 30% lower than in other growing regions of the country sunniest rice. It has also been revealed that the salinity of the soil, plant diseases and invasive pests are postulated as serious threats.
The company has explained that the Origins allow the identification and implementation, in collaboration with the Institute of Research and Technology (IRTA) of Catalonia, of the 10 best practices in rice cultivation. Thus, the rice fields of the Ebro Delta who have participated in this program have experienced in the harvest of 2015 in its third year of implementation, an increase in average yield of 19% over the average yield of the area.
Further, in this matter, it has been reported that this was also the first year of joining the program of the rice-growing region of Valencia and participating plots have already noticed an increase in the average yield of 9%. It has been narrated that Kellogg recalled that for the multinational sustainable agriculture in the long term is essential for business continuity. In 2015, they have taken part of this program for 54 farmers from the Delta del Ebro and Valencia, with a cultivated area of over 4,000 hectares.