shanti-Agro-AdA logo design contest on Vietnam’s national rice brand was launched by the Ministry of Agriculture and Rural Development (MARD) on April 26. The contest, open to Vietnamese and foreign individuals and organisations, encourages the participation of businesses, associations and those involved in rice production and trading. The entries open from April 26 to June 26, must feature the prestige, quality, and typical characteristics of Vietnam’s rice brand. They must not violate Vietnamese traditional customs and culture and implicate any inappropriate indication regarding the history, tradition and value of Vietnam’s rice. In addition, they must not be similar to or a copy of any logo that has been used at home and abroad.

As it would be a huge representations of the country’s brand, images on logo must match with words aesthetically and impressively to consumers through the lay-out, colors and sketches. Entries should be submitted to the Department of Processing and Market Development of Agricultural Products, 10 Nguyen Cong Hoan Street, Ba Dinh district, Hanoi by June 26, 2017. While the winner will be awarded a certificate of merit and VND 100 million (US$4,400) in cash, the winning entry will be the representative image of Vietnam’s rice brand. The organising board will also present four consolation prizes worth VND 15 million (US$660) each.

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