India Queen Basmati RiceIndian basmati rice is not able to make its identity in the Chinese market, which is the biggest rice consumer of the world due to concerns of it being infested with “ Khapra beetle” and also due to improper phytosanitary regulation between the two countries.

India’s National Plant Protection Organization (NPPO) has told the local sources that they are going to prepare a list of Khapra beetle free rice shelling and exporting units of the country who are registered with NPPO and will submit the list o the Chinese authorities to choose from these firms to import from, told president of Punjab Rice Exporter’s Association.

He told the sources that they are expecting the basmati rice export to start after June, once the list is submitted by Indian government of accredited firms.

According to president of all India Rice Exporter Association of India, trade enquiries have started coming from the China and Chinese government is also inviting Indian rice exporter to visit their country and analyze the Chinese market position.

One of the major rice exporters was quoted as saying that “it may take a long for India to become major basmati rice exporter to China but the country has lots of potential due to its huge population, increasing income levels and openness to try new rice cuisines”.

Increasing rice export to China has been in the top priority of Indian government’s agenda as a part of efforts to improve the trade relation with neighboring countries. In January, an official from Commerce Ministry observed that the India’s trade with China stands at around $32 billion and is expected to cross $40 billion this year.

Currently Vietnam, Thailand are major rice market for China followed by Pakistan and Australia.

Indian basmati rice market is also planning to expand itself in the countries like South Africa and Mexico apart from Iran, Iraq, Saudi Arabia, Kuwait and United Arab Emirates.

Indian Government is estimating India’s rice export including basmati and non-basmati rice at around 10.1 million tons in the year 2014-15 (April 2014-March 2015) down by 7% from around 10.9 million tons exported by India in 2013-14.