As per sources from a newspaper, it has been reported that Pakistan’s Commerce Minister has decided to replace the commercial attaché in Saudi Arabia to help the rice exporters, after having received several complaints from the rice exporters. Earlier this month, in this matter, the Chairman of the Rice Exporters Association of Pakistan (REAP) criticized performance of the attaché and told that the officials were not cooperating with the exporters in Saudi Arabia. Further, the attaché reportedly failed to arrange visas for a large delegation of REAP and the Federation of Pakistan Chambers of Commerce and Industry (FPCCI), who planned to visit Saudi Arabia to discuss about rice exports in particularly.
It has also been stated that Pakistan’s rice exports are already declining in Saudi Arabia because of the unprofessional attitude of the commercial attaché which created many unnecessary problems. Further, it has also been quoted that the Association is keen on increasing the country’s rice exports to around $4 billion from the current $2.5 billion. However, such officials are making their targets unachievable. According to the Exporters, it has been revealed that most of the commercial attachés are political appointees and so their performance is quiet unsatisfactory. Thus, products of Pakistan are not being marketed properly in many countries, as it has been realised by the Exporters.