Combined with its existing agreements with Morrisons, Tesco and Waitrose, Amira now reaches more than 50% of British supermarket shoppers
NEW YORK- Amira Nature Foods Ltd (the “Company”) (NYSE:ANFI), a leading global provider of packaged Indian specialty rice, today announced the launch of Amira branded products in Asda, a British supermarket chain. Amira’s Pure Basmati rice and Superior Aromatic rice will now be available in 256 Asda stores in the U.K. Combined with the company’s existing agreements with Morrisons, Tesco and Waitrose, Amira products are now sold in three of the four largest retailers in the U.K. and reach more than half of British supermarket shoppers.
Amira’s announced partnership with Asda follows its agreement last month with premium retail chain Waitrose, which added 553 distribution points in the U.K. Amira first entered the U.K. region with is branded rice products in June 2013, and is well positioned to continue its positive momentum with its Pure Basmati rice and Superior Aromatic rice being the newest basmati products in U.K. supermarkets. Both products provide high quality delicious flavor, bringing an affordable, and gourmet touch to every meal.
Commenting on the agreement, Tony O’Connor, CEO of Amira G Foods Ltd, stated: “We are incredibly proud of Amira rice as a product and are excited to reach this agreement with Asda. Amira’s high quality basmati rice will now be available to a majority of U.K. consumers. We are confident that our unique and delicious range of premium basmati rice will become a fast favorite with shoppers throughout the U.K.”
Asda is the third-largest market chain in the U.K. and is a brand that is recognized for providing great value to customers without ever compromising on quality. Asda is a natural fit for Amira given both companies’ commitment to providing high quality products at affordable prices.
Amira is dedicated to the cultivation and production of the finest quality basmati rice, leveraging its legacy of nearly a century of operating history. Amira works closely with its farmers in the Terai ecoregion in the foothills of the Himalayas, to ensure they use sustainable, animal and environmentally friendly methods that guarantee the ethical production of Amira’s rice. The grains themselves are hand grown and processed in India, giving Amira rice its distinct flavor and aromatic scent.
Beyond being considered the gold standard of rice, basmati rice has numerous health benefits and is an integral part of Indian and Pakistani cuisine. Basmati is gluten free, low in fat, a healthy source of folic acid and contains all eight essential Amino acids. Basmati is also low in sodium, cholesterol free and is a good source of iron, manganese and B-vitamins such as niacin and thiamine. In addition, basmati rice has an extremely low glycemic index, having figures that are also below long-grain brown rice.
The flagship Amira Superior Aromatic product is a distinctive rice grain that expands up to two and a half times in length when cooked. Superior Aromatic is significantly longer than traditional basmati rice while maintaining the distinct flavor and aroma that basmati is loved for, producing meals that look as beautiful as they taste.
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This release may contain forward-looking statements within the meaning of the U.S. federal securities laws. These forward-looking statements generally can be identified by phrases such as that we or our members of management “believe,” “expect,” “anticipate,” “foresee,” “forecast,” “estimate” or other words or phrases of similar import. Specifically, these statements include, among other things, statements that describe our expectations for the growth of our business, expansion into new geographic markets, maintaining and expanding our relationship with key retail partners, the financial impact of new sales contracts on our revenue, our plan to make significant capital expenditure, and other statements of management’s beliefs, intentions or goals. It is uncertain whether any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do, what impact they will have on our results of operations, financial condition, or the price of our ordinary shares. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those indicated in such forward-looking statements, including but not limited to our ability to penetrate and increase the acceptance of our product in new geographic markets; to perform our agreements with customers and further develop our relationships with key retail partners; our ability to recognize revenue from our contracts; continued competitive pressures in the marketplace; our reliance on a few customers for a substantial part of our revenue; our ability to implement our plans, forecasts and other expectations with respect to our business and realize additional opportunities for growth; and the other risks and important factors contained and identified in our filings with the Securities and Exchange Commission. All forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by these risk factors. Since we operate in an emerging and evolving environment and new risk factors and uncertainties emerge from time to time, you should not rely upon forward looking statements as predictions of future events. Except as required under the securities laws of the United States, we undertake no obligation to update any forward-looking or other statements herein to reflect events or circumstances after the date hereof, whether as a result of new information, future events or otherwise.